Beauty Of Joseon
Beauty of Joseon: Tradition Meets Modern Korean Skincare
In the age of high-tech skincare, Beauty of Joseon reminds us that timeless beauty often begins with simplicity, tradition, and balance. Inspired by the skincare secrets of women from Korea’s historical Joseon Dynasty, the brand brings ancient wisdom into the modern era — blending natural ingredients with cutting-edge science to restore radiant, healthy skin.
The Story Behind Beauty of Joseon
Founded in Seoul, Beauty of Joseon was born from the idea of reinterpreting the elegant and pure beauty ideals of the Joseon era (1392–1897) for the modern world. During that time, women used herbal remedies and natural extracts — ingredients like ginseng, honey, and rice bran — to nurture luminous skin rather than conceal it with heavy cosmetics.
The brand revives these traditional recipes through modern dermatological research, creating gentle yet powerful skincare that focuses on restoring the skin’s original glow.
Brand Philosophy
At its heart, Beauty of Joseon is about “Hanbang” — traditional Korean herbal medicine. The brand reimagines these ancient ingredients through a minimalist, functional approach suited to today’s lifestyles.
Its philosophy centers on:
- Heritage and Modernity – Merging historical beauty secrets with scientific innovation.
- Natural Balance – Using mild, plant-based ingredients that soothe and protect the skin barrier.
- Transparency and Simplicity – Clean, honest formulations without unnecessary additives or heavy fragrance.
Each product is crafted to deliver calmness, nourishment, and the natural glow that comes from balanced, healthy skin.
Signature Ingredient: Hanbang (Traditional Korean Herbs)
Beauty of Joseon’s formulas highlight classic Korean medicinal ingredients known for their healing and rejuvenating properties. Some of the most beloved include:
- Ginseng – Revitalizes tired skin, improves circulation, and restores firmness.
- Rice Bran – Brightens and smooths for a clear, even complexion.
- Green Plum – Gently exfoliates and refreshes the skin.
- Propolis & Honey Extract – Strengthens and hydrates for lasting radiance.
These ingredients, carefully combined with modern actives like niacinamide and ceramides, make the brand’s products effective yet gentle enough for all skin types.
Bestselling Products
1. Beauty of Joseon Relief Sun: Rice + Probiotics
A cult-favorite lightweight sunscreen that offers SPF 50 protection with a silky, serum-like texture. It leaves no white cast and nourishes the skin with rice extract and fermented ingredients.
2. Beauty of Joseon Glow Serum: Propolis + Niacinamide
A brightening, anti-inflammatory serum that promotes smooth, dewy skin. The combination of propolis and niacinamide helps refine pores and calm irritation.
3. Beauty of Joseon Revive Serum: Ginseng + Snail Mucin
A repairing serum that deeply hydrates and improves elasticity, ideal for dull or mature skin. The blend of ginseng and snail secretion filtrate enhances cell renewal and resilience.
4. Beauty of Joseon Dynasty Cream
Inspired by royal skincare traditions, this rich yet non-greasy cream delivers long-lasting moisture and glow. It’s a perfect final step for sealing in hydration and achieving luminous skin.
5. Beauty of Joseon Green Plum Refreshing Cleanser
A gentle, low-pH cleanser with plum water and mung bean seed extract that removes impurities without stripping moisture.
Why People Love Beauty of Joseon
- Elegant yet affordable luxury — premium ingredients at accessible prices
- Clean, minimalist packaging that reflects heritage and refinement
- Light, refreshing textures that suit modern skincare routines
- Gentle, non-irritating formulas ideal for sensitive skin
- Visible improvement in brightness and smoothness after consistent use
The brand’s balance between ancient Korean beauty culture and modern skin science resonates with both local and international consumers, making it one of the most recognizable names in global K-beauty.
The Revival of Hanbang Skincare
Beauty of Joseon has led a renaissance in Hanbang beauty, showing that traditional herbal skincare can be both timeless and high-performing. In an industry often driven by fast trends, the brand stands for slow beauty — focusing on restoration, balance, and lasting results.
It has become a global symbol of Korea’s heritage-infused skincare movement, earning loyal fans who appreciate its authenticity and gentle effectiveness.